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Thursday, 04 April 2024 17:42

Google Tests AI in Search Answers in the UK

AI-powered search answers in the UK AI-powered search answers in the UK pixabay

Google, the world's most popular search engine giant, has begun testing search answers generated by artificial intelligence (AI) in the UK. This feature was previously tested in the United States last year and is now making its way to British soil. Initially, only a small percentage of logged-in users from the UK will be able to see the "overview" generated by AI at the top of some search results.

Publisher Concerns and Issues

Despite Google's market dominance, its rival, Microsoft's Bing, is already integrating its AI, called Copilot. However, some publishers fear that AI responses may reduce visits to their websites. They worry that more elaborate chatbot-style answers will satisfy users' curiosity without requiring them to visit the pages. Additionally, AI responses may contain fewer links and ads, affecting their ad revenue.

AI Development in Search

The "Search Generative Experience," as Google calls it, has been available for almost a year in the USA, but only for users registered through Google Labs. In the UK, the experiment will involve a "small slice" of search traffic selected from logged-in users. Google emphasizes that the goal of the new search results is to continue displaying links and ads to encourage users to visit various sources of information. However, the company is aware of the challenges related to improving information quality and avoiding errors resulting from the use of AI in the search process.

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