After months of absence from public life, Jack Ma, the founder of the e-commerce giant Alibaba, has returned to the scene, prompting a broad response both in China and internationally. His return coincided with Alibaba announcing a significant reorganization of its business operations. This change is viewed by experts as a signal of the Chinese government's softening approach towards tech giants after a series of restrictions that began at the end of 2020.
McDonald's, the globally known fast-food giant, has always found innovative ways to attract and keep the attention of its customers. Since introducing the iconic fries in 1949, which replaced potato chips, the brand has become synonymous with fast food on a global scale. However, it's not just McDonald's products that define its brand. A new campaign in the Netherlands, "Smells Like McDonald's," uses something less obvious but equally characteristic of the chain – the scent of its fries.