Publisher Concerns and Issues
Despite Google's market dominance, its rival, Microsoft's Bing, is already integrating its AI, called Copilot. However, some publishers fear that AI responses may reduce visits to their websites. They worry that more elaborate chatbot-style answers will satisfy users' curiosity without requiring them to visit the pages. Additionally, AI responses may contain fewer links and ads, affecting their ad revenue.
AI Development in Search
The "Search Generative Experience," as Google calls it, has been available for almost a year in the USA, but only for users registered through Google Labs. In the UK, the experiment will involve a "small slice" of search traffic selected from logged-in users. Google emphasizes that the goal of the new search results is to continue displaying links and ads to encourage users to visit various sources of information. However, the company is aware of the challenges related to improving information quality and avoiding errors resulting from the use of AI in the search process.